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Benicia Police Department
Thursday October 20th, 2011 :: 04:27 p.m. PDT


Benicia PD / Youth Action Coalition to Celebrate Red Ribbon Week

The Benicia Police Department and the Benicia Youth Action Coalition announces this year's national Red Ribbon Week will kick off on October 23rd with a number of community and school activities promoting a drug free community. Red Ribbon Week concludes on October 31st.

The national Red Ribbon Campaign was started when drug traffickers in Mexico City murdered United States Drug Enforcement Agent Kiki Camarena in 1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign is to present a unified and visible commitment towards the creation of a DRUG-FREE America.

In support of Red Ribbon Week, the Police Department's Youth Action Coalition is helping to promote and coordinate this year's activities. On Friday, October 21st, at 3:30 pm the Coalition members along with students from Benicia High School Link Crew and Leadership program will tie red ribbons in Benicia's downtown district and at the schools to bring awareness to this national event.

The Coalition is also providing a special red ribbon wrist band to every Middle School and High School student that will be given out during various school red ribbon week activities. This year's Red Ribbon theme is "It's up to me to be Drug Free." The special written message displayed on the wrist band's exterior side says "Believe, Achieve, Succeed Drug Free!" while the inside of the band displays "Believe in yourself, Achieve your goals, Be a success!"

"Our goal is to bring awareness to the community and to encourage and empower our students to be drug free" Benicia Youth Action Coalition Coordinator Patti Baron said. "This week provides both the opportunity to remember Agent Camarena for his sacrifice towards our war on drugs and to also reinforce with our youth that they are in control of the decision not to use illegal drugs."

The Police Department will also show support by displaying red ribbons on their patrol units and wearing red ribbon lapel pins on their uniforms. "Our officers see first hand the terrible effects illegal drugs can have on kids and adults alike," Benicia Police Lt. Mike Daley said. "We support all the efforts from both inside and outside law enforcement to promote a drug free community. We encourage everyone in the community to show their support for a Drug Free Community throughout the week."

For information on this press release, please contact BYAC Coordinator Patti Baron at (707)746-4268 or via email at

Benicia Police Department
200 East L Street
Benicia, CA 94510

Emergency: 9-1-1
Non-emergencies: 707-745-3411

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