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Nevada Highway Patrol - Southern Command
Tuesday April 16th, 2013 :: 02:18 p.m. PDT

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Nicklin Motorsports Launches Safe Driving Billboard with the Nevada Highway Patrol and Mazda's Project Yellow Light

Nicklin Motorsports Launches
Safe Driving Billboard with the
Nevada Highway Patrol and
Mazda's Project Yellow Light


Distracted Driving Month April 2013

This April, Nicklin Motorsports is kicking off Distracted Driving Month by teaming up with the Nevada Highway Patrol (NHP) and Mazda Speed Motorsports Development to promote safe driving.

Each of the organizations contributed to the creation of a new billboard encouraging those traveling on Interstate 15 to drive safely and without distractions.

The collaboration between these three groups' individual initiatives has proven that there is a universal concern for driving safety.

Just Let It Ring

Nicklin Motorsports Just Let it Ring campaign stresses the importance of refraining from talking on the phone or texting while driving. Parker Nicklin, 16, regularly takes part in NHP rallies and presentations at local high schools encouraging safe driving habits among his peers.

Nicklin's campaign was sparked by his own distracted driving accident. Shortly after the accident, he noticed everywhere he looked people texting or talking on the phone while driving, among other things.

"Texting while driving is dangerous! Why don't they just let it ring?" he said.

Hence, the Just Let It Ring campaign was created.

Project Yellow Light

Mazda Motorsports' Project Yellow Light is a competition which awards scholarships to students who create public service announcements addressing the problem of texting while driving.

Last year, Project Yellow Light awarded scholarships to three high school students and has expanded the competition to include college students this year. Mazda has donated $20,000 to Project Yellow Light to expand their efforts in 2013, according to the Mazda USA Media website.

Project Yellow Light was inspired by the death of 16-year-old Hunter Garner. Garner died in a car accident in 2007. Shortly thereafter, his family founded Project Yellow Light. Recently, Project Yellow Light partnered with Mazda and is now reaching thousands of students across the nation.

Zero Tolerance

The Nevada Highway Patrol founded the Zero Fatalities and Zero Tolerance policies to establish safe passage to travelers driving the stretch of the I-15 between Las Vegas and Primm, NV.

"The goal is to educate commuters on the most dangerous and accident-causing violations on this highly-traveled stretch of highway," said Nevada State Trooper Jeremie Elliott.

Billboard Details

The billboard features logos from each of the contributing organizations and focuses on the slogan, "Just Drive" flanked by photos of Parker Nicklin and Trooper Elliott.

The billboard is located south of the Silverado Ranch Blvd. exit off ramp on Interstate 15 South.


________________________________________

Parker Nicklin has been
working throughout the past
year to stress the importance
of driver safety, especially with
regard to cell phone usage
while driving.
Nicklin has visited several area high schools to spread
awareness about this issue
and continues to encourage
drivers to not to answer calls
or texts while driving, rather,
to "Just Let It Ring."

The Nevada Highway Patrol
has declared the I-15 Freeway
from Las Vegas to Primm to
be a Zero Tolerance zone.
"Common infractions including
driving under the influence,
cell phone use, speeding, or
simply not wearing a seatbelt
often lead to disastrous and
deadly mistakes," according
to Trooper Jeremie Elliott

Project Yellow Light is a
scholarship competition
designed to bring about change. Applicants have one clear
mission: encourage their peers
to develop and embrace safe
driving habits.
For both the high school and
college contests, the winner will receive a scholarship in the amount of $5,000. Second-place will receive $2,000. Third-place will
receive $1,000.



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Nevada Highway Patrol - Southern Command
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